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As snail mucin became a veritable TikTok beauty phenomenon two years ago, skincare startup Byoma saw an opportunity.
Originally found in Korean formulations and known for its glassy finish, snail mucin’s skyrocketing popularity left out beauty shoppers who avoid animal-derived ingredients. So in 2023, Byoma got to work creating a plant-based alternative for vegan (or generally snail-wary) shoppers and adding it to what founder and CEO Marc Elrick called a “super serum” that was…
