The trousers are best-sellers for other retailers, too. Louise Schwartz, senior buyer at End Clothing, says pants are the most consistent choice for customers. “Trousers continue to drive Studio Nicholson’s success, in particular the Sorte Deep Pleat Pant due to its relaxed fit. All colorways [have] great traction. We have also seen a rise in denim performance, with the Petar Denim Jacket and Paolo Jean now staples within our assortment.”
Wakeman’s loyalty to great fabrics resonates…

