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If one skincare ingredient has quietly but completely taken over beauty routines, it’s niacinamide. It’s in everything—serums, moisturisers, face mists, even sunscreens. Unlike trends that come and go (we suspect beef tallow has a figuratively and literally short shelf-life), niacinamide has earned its place as a forever ingredient. Dermatologists love it, beauty editors swear by it, and the skincare-obsessed hoard it in bulk. And we’re particularly partial to it in serum…
