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At a press conference this week, drinks giant Diageo revealed a mixed bag of results concerning profits and sales in its wide portfolio of scotch whisky and tequila. But one bright spot, according to CEO Debra Crew, is the low and no-alcohol category of spirits, which is surpassing traditional booze by a wide margin in popularity and profitability.
In addition to scotch distilleries and whiskies like Lagavulin, Talisker, Dalwhinnie, and Oban, Diageo owns major tequila brands
