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Can a mere bag of crisps be the sign that a tipping point has been reached in the wider food world? If so, Wilde’s Protein Chips could be just that. The yellow packet announces that these are no ordinary crisps. They aren’t made from potatoes at all, in fact, but “real ingredients, including chicken breast, egg white and bone broth”.
Chicken-flavoured crisps made from actual chicken? They’re a pivot from the health food trend we’ve come to expect. Until recently, protein-rich…
