The UNIQLO : C Fall/Winter 2024 Range Is Brutalist Architecture You Can Wear

Each of our models were handpicked from the B.H. audience– introducing Ryan, Tom, and Andrew for UNIQLO : C.

Since its founding in 1984, fashion lovers have offered up all sorts of explanations for the surefooted growth of Japanese high street giant, UNIQLO. 

Most settle into praise for the company’s competitive quality-to-price ratio (and deservedly so), but what the numbers brigade often fail to mention is the brand’s history of choosy, clued-in collaboration.