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Last Sunday, Nike aired its first Super Bowl ad in more than two decades, to a record viewership of 127.7 million for the big game.
Called “So Win,” it featured several of sport’s most exciting athletes — who happened to all be women. The black-and-white TV spot, featuring stars like gymnast Jordan Chiles, basketball players A’ja Wilson and Caitlin Clark, and sprinter Sha’Carri Richardson, started with all the things women are told they can’t do, and then told them to do it…
