Hermès Responds to ‘Walmart Birkin’, Dupe Culture

Hermès responded Friday to the proliferation of copycat products fuelled by online “dupe” culture, which in recent months have included a lookalike of the French brand’s flagship Birkin sold by Walmart for $80.

“It’s hard to say what to think about this because there’s a grey area. Of course I was mad. Because copying our I.P., copying our creativity is pretty much detestable—it’s stealing someone else’s work,” Dumas said.

At the same time, Dumas acknowledged the…