BoF Masterclass | The Complete Guide to Communicating Value to Shoppers

Join us for our next BoF Professional Masterclass on Thursday, February 27 at 16:00 GMT / 11:00 EST as report author Joan Kennedy and BoF’s technology correspondent Marc Bain, along with a panel of experts, break down how brands communicate value to consumers at every stage of the journey, with products that drive desire, imagery that highlights their unique features and a sales experience to match.

27 Feb 2025, 16:00 GMT / 11:00 EST