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“The playbook for luxury-goods companies has totally changed over the past 10 to 20 years,” explains Adrian Hallmark, the new CEO of Aston Martin. Robb Report was recently with Hallmark for his first interview, months after joining the company from fellow British marque Bentley.
“The number of people that would buy products in our price bracket, and their individual wealth, were a fraction of today. Now, both the number and their average wealth have increased fourfold—yet…
