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Once upon a time, long before the cultural ubiquity and 10-year LVMH partnership the motorsport currently enjoys, staging a Formula 1 grand prix posed a considerable economic risk with no guarantee of a tangible (or beneficial) return.
In its final year of operation, for example, the 2013 Indian Grand Prix tallied losses of US$24 million; while the 2012 Korean Grand Prix found itself US$37 million in the red an entire year prior to bowing out.
It was to the point that the eye-watering…
