- Advertisement -
Custom fitteds have since become something of a cottage industry, says Leon Chen, a cap designer for Pro Image Sports Colorado. His company is one of several putting their own spin on the classic style. Brands like Alice Hollywood, Yohji Yamamoto, and Styll have been rolling out creative interpretations as well, with flourishes like pins and dog ears.
“The job of hat designer wasn’t a thing before. The pandemic really jump-started the craze. There was a captive audience and a lot of hat…
