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Brands trying to reach the shoppers of the future may want to spend a little less time on TikTok and a little more on video games — because that’s what their target audience is doing.
In a recent deep dive into Gen Alpha, the generation born between 2010 and 2024, analysts at investment bank UBS said gaming enthusiasts in the group differed from other cohorts in how they split their time between games and social media. Older gamers still tended to devote about two more hours each week to…
