Miami-based Erica Groussman didn’t just create a hero protein bar—she turned it into a crave-able empire. With Groussman‘s vision and determination, TRUBAR became a game-changer in the health food world. She believed that healthy eating should never feel like punishment, so she set out to create something different.
What started out as a dream is now one of the more viral and trending health options available in places like Whole Foods, Amazon, Costco and beyond….

