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There is no doubt that the watch industry has become more interesting and diverse over the past several years. Independent brands like Berneron or Rexhep Rexhepi challenge the dominant players in terms of quality, creativity, and desirability. But keeping up with watches is like being an avid television watcher. No matter how popular shows like The White Lotus or Severance feel when your social media feeds and text chains are popping, their viewership numbers pale in comparison to the truly…
