When Australian retailer Mecca opens the doors to its new Melbourne flagship in May, it will lay claim to being one of the biggest bricks-and-mortar beauty stores in the world. Situated in a 150-year-old, terracotta-clad building that was once an old book arcade at 299 Bourke Street, it spans 4,000sq m over three levels, with a cavernous, 11m-high atrium and mezzanine floor. Most recently the premises of Australian retailer David Jones’s menswear department, the site has been restored…
Can Mecca, Australasia’s top beauty store, go global?
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