Warby Parker to Open Target Shop-in-Shops

Warby Parker plans to open five shop-in-shops in Target in the second half of 2025, the eyewear maker’s first foray into multi-brand retail in its 15-year history, co-chief executive Neil Blumenthal said Thursday on the brand’s fourth quarter earnings call.

The company reported an 18 percent year-over-year revenue bump to $191 million in the final quarter of 2024, the biggest such increase since 2021. That was mostly driven by Warby Parker’s ongoing retail expansion. The eyewear maker…