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MILAN — Matters of identity were front and center on the fifth day of Milan Fashion Week. What is it that makes a brand stand out as one of a kind? And to what extent is brand identity static or elastic?
Bally’s brand DNA is rooted in Swissness, which for designer Simone Bellotti lies in the tension between rigor and anarchy set against a backdrop of green Alpine landscapes. In recent seasons, Bellotti’s highly personal interpretation of the mystery of Switzerland has turned the storied…
