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Dyson may have kicked off the curl obsession, but the space has only gotten hotter.
The company, long known for its vacuum cleaners, launched the Airwrap in 2018 to universal acclaim, not only solidifying Dyson’s place in the hierarchy of hair tool innovation but also inspiring a cottage industry of products promising better, softer, healthier curls. Shark, Dyson’s competitor in the vacuum business, has challenged its UK counterpart with its own hair tools — first with a dryer, in 2021,…
