A ‘Made in LA’ Brand’s Plan to Rebuild After the Fires

LOS ANGELES — On the afternoon of Jan. 7, the denim line Mother sent out digital invitations to the opening party for its first store. Press, influencers and celebrities were invited to swing by later in the month for cocktails, hors d’oeuvres, a DJ and, in a cheeky nod to the brand’s West Coast roots, ice cream served from the trunk of a vintage El Camino.

By the morning of Jan. 8, the store and merchandise worth $1 million had burned to the ground. Mother was one of the newest…