‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom

When President Trump abruptly announced 25 percent tariffs on Canada and Mexico on Feb. 1, a WhatsApp group for Canadian beauty startup founders sprung into action.

Within two days, they had formed the Shop Canadian Indie Beauty Collective, a website listing domestic offerings from sustainable body-care brand Everist, clean skincare label Graydon and Ayurvedic skincare collection Sahajan. The 20 brand founder members listing their labels on the site contributed funds to set up the…