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At Milan Fashion Week some houses shout luxury, some houses imbue it in the everday details. Such was the case at Sportmax where the brand known for clever, utilitarian fashion delivered an inventive and wearable collection.
In 1969 Sportmax launched to cater to the needs of the everyday woman, at a time when what a woman’s “everyday” looked like was dramatically changing. This collection, according to the brand, was about keeping in step with the Sportmax woman’s continue…
