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Dear BoF Community,
On Tuesday, Prada reported its 2024 results, with net revenues up 18 percent for the year ended December 31, beating market expectations by 2 percent. Sales at Miu Miu — once seen as Prada’s secondary, “little sister” brand — soared by 83 percent, with more than €1.3 billion in net sales. The group also improved profitability, expanding its EBIT margin to 23.6 percent, in line with analyst forecasts.
That this strong performance was delivered amid a challenging…
