Nicholas Rudaz on steering Franck Muller’s legacy with style and strategy

Brand CEOs often have to embody the spirit of the companies they lead. This can be challenging because most of these C-suite people are not watchmakers or engineers who can dazzle with their technical knowledge, experience with industrial or artisanal production and sense of love for the craft. Yet, watchmaking skills do not serve well in the CEO role, which tends to require business acumen and charisma. This is most evident at a brand such as Franck Muller,…