Sunday, April 20, 2025

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Gen Z Do Fine Jewellery Differently

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Yanina Novitskaya, CEO of Cartier South East Asia and Oceania, should look somewhat stressed. Instead, she’s a picture of serenity. Her team has just taken over the luxury resort Anantara Layan Phuket for an immersive three-day high jewellery exhibition event, but she’s feeling calm and optimistic. Thailand is an important market for Cartier, and the goal of the event is to send their VIP clients home with money-can’t-buy memories — and, perhaps, a rare piece from Cartier’s…

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