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Less than three years after Kim Kardashian launched SKKN by Kim, her shapewear brand Skims has acquired Coty’s minority stake and Kardashian’s majority stake in the beauty label.
Announced on Mar. 21, the deal sets the stage for Skims’ planned expansion into beauty in 2026. Skims’ ownership comes with Kardashian’s name, image and likeness rights for beauty including cosmetics, skincare and fragrance. The release noted the brand would be launching into all three categories.
In a…
