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The first time model Vilma Sjöberg saw her digital twin, she found it both exciting and unsettling.
“It’s a picture of me, but it’s not me,” she said. “It was interesting how good it actually was.”
Even her boyfriend couldn’t tell the difference between a picture of the real her and the one created by AI, she said.
Exciting but unsettling has generally been the reaction to the use of AI models in marketing campaigns and on social media (that is, when consumers can detect the…
