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Under Armour Inc. has signed a deal with the National Football League to be its official provider of footwear and gloves, reconnecting the athletic brand with the most popular US pro sport after a five-year hiatus.
As part of the multiyear agreement, Under Armour will get rights to include its logos on the shoes and gloves that the players wear during games, the company announced on Tuesday. Financial terms weren’t disclosed.
NFL licensing deals are highly coveted by the big sportswear…
