Emily Meringolo Levi has had her makeup professionally done just twice in her life: once for her prom in 2012 and again for her wedding in 2023. Whenever the New York-based visual artist needs help with liquid eyeliner or contour placement, she doesn’t need to consult a professional for a tutorial, because she has millions already in her pocket.
Her current skills can be attributed to hours spent watching makeup tutorials on YouTube and TikTok. Having had a number of products marketed to…

