Leonardo DiCaprio Wore the Most Coveted Rolex in the World

While most of the year’s big watch releases drop during Watches & Wonders—which is happening next week in Geneva—Rolex operates according to its own internal clock.

In fall 2020, for example, it dropped its new crop of Submariners and colorful Oyster Perpetuals with so little warning that I had to abandon dinner with my parents in order to find the nearest computer and blog it. And in 2023, as the 100th edition of the 24 Hours of Le Mans was kicking off, the Crown dropped a bombshell on…