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Neutrogena is embracing the power of the meme.
Since August last year, all of the Kenvue-owned beauty label’s celebrity ambassadors have straddled the line between expected and eclectic, with the rising pop starlet Tate McRae, buzzy Bridgerton star Nicola Coughlan and Gen-Z actress Hailee Steinfeld all gracing campaigns. For its latest launch, however, the skincare maker is departing from its usual model, revealing the American wrestler and actor John Cena as the face of its new Ultra Sheer…
