Thinking Like a Guest: Chele Mckee’s Secret to Inspired Brand Experiences

Photo Credit: Courtesy of Chele Mckee

Chele Mckee has spent her career mastering the art of seeing spaces through someone else’s eyes. As a designer focused on brand experience, her process starts with a simple but powerful idea: think like a guest.

Whether it’s a hunter gearing up at a Sitka store or a dog owner unwinding at the Sanctuary Beach Resort, Chele digs into what matters to them. This approach has turned her into a sought-after brand experience leader and…