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HomeEntertainment NewsOzTAM launches big data trial to shape next-gen TV ratings measurement

OzTAM launches big data trial to shape next-gen TV ratings measurement

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Fresh off announcing Nexxen as the latest partner for its VOZ Streaming platform, OzTAM is now taking the next big leap in audience measurement.

The ratings body has today announced a new proof-of-concept project in collaboration with Samba TV and Nexxen, aiming to explore how big data…



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