Why Rolex’s New Land-Dweller Is Such a Big Deal

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Rolex is famously known as one of the most conservative watch brands in the industry—and rightfully so. Their steady hand on the wheel is at least partially responsible for the Crown routinely lapping its competitors. Clients like that Rolex is unchanging: it means the Day-Date, Submariner, and Daytona that Lyndon Johnson, James Bond, and Paul Newman, respectively, wore…