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When aesthetician and beauty influencer Charlotte Palermino launched her skincare line Dieux in 2020, she didn’t want to do so with yet another minimalist beauty logo.
Instead, she wanted something that had a vintage feel to it, and drew inspiration from the appearance of Parisian metro station signs and Renaissance emblems and seals. The final product used a custom version of a refined font called Perpetua, often used in biblical printings — a nod to the brand’s name, the French word…
