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Generative artificial intelligence, or gen AI, has the potential to transform all corners of the e-commerce value chain, reinventing online customer experience and a retailer’s capabilities in reaching the end consumer.
With the increase of content and products available to consumers online, 74 percent of customers report walking away from e-commerce purchases due to the volume of choice, according to The Business of Fashion and management consultancy McKinsey & Company’s The State of…
