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This week, Christian Dior Parfums ushered in a new era as it unveiled its U.S. flagship fragrance and beauty boutique at South Coast Plaza in Costa Mesa, California. The West Coast expansion is on the heels of its SoHo, New York, concept boutique that debuted in October 2024—the first standalone brick-and-mortar for Dior Beauty. Nestled within one of the most premier luxury shopping destinations in the United States, which attracts 24 million visitors annually, this…
