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The latest white paper from BoF, The Future of E-Commerce, Powered by Generative AI — in partnership with Zalando — explores how e-commerce organisations can successfully implement generative AI (gen AI) to maximise consumer engagement and increase creative output.
With 60 percent of US consumers surveyed by Google saying online purchasing decisions require more effort than before, online retailers are turning to next-generation technologies to create a more engaging shopping experience.
