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Roger Ein’s idea occurred to him in the shower, as they often do.
Ein, a consumer goods entrepreneur and interior designer in Los Angeles, was rinsing off with a lover, who he watched apply a luxurious facial moisturiser to the skin on his butt — the moment that inspired his bodycare brand Buttface, which officially launches on Tuesday morning. The line will be sold directly on Buttface.com and will advertise on Pornhub.
“He said, ‘They don’t make this stuff for the butt,’” Ein…
