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MAC’s Plan to Win: Lip Oil and Nepo Babies

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There was a time, not too long ago, when MAC Cosmetics was on everybody’s lips.

The Estée Lauder Companies-owned brand, which celebrated its 40th anniversary last year, may have become associated with makeup artist quality cosmetics of all kinds, but its lip products were its first hits: Its signature lipsticks, smooth liners (especially in the signature shade Spice) and, come 2001, its sticky, high-shine gloss called Lipglass.

In the past few years, however, the area has been re-colonised…

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