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For Mexican beauty founders, a new era of prosperity beckons.
As global names like Charlotte Tilbury, Ulta Beauty and Unilever enter or increase their investments in the market, overall dynamism in Mexico is rising, abetted by rising wealth and an influx of migrants from wealthier countries. Homegrown beauty brands are also readying to ride a bigger wave of success, fuelled by international expansion, a buoyant diaspora and TikTok Shop.
“Mexico has been criticised as being a place where…
