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HomeLifestyle NewsThe Debrief | TikTok, Tariffs and Luxury’s Fake News Problem

The Debrief | TikTok, Tariffs and Luxury’s Fake News Problem

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Background:

A strange new genre of TikTok videos is challenging long-held assumptions about how luxury products are made. Often shot in anonymous Chinese factories, these videos claim that the so-called “superfakes” flooding the market are indistinguishable from, and sometimes made in the same factories as, high-end bags from the likes of Chanel or Louis Vuitton.

While all evidence points to these claims being…

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