Pierpaolo Piccioli Is Balenciaga’s Next Creative Director

PARIS — Kering has named Italian designer Pierpaolo Piccioli the next creative director of its Balenciaga label, effective July 10.

Piccioli will succeed Demna, who is taking the reins of Kering flagship Gucci following a final haute couture show for Balenciaga.

With the choice of Piccioli, best known for his deft use of colour and sculptural, poetic haute couture, Kering appears to have opted for an aesthetic and commercial reset at the brand.

Piccioli steadily built his profile during 25…