The Unmatched Depth (And Prices) Of High-End Natural Fragrances

Editor’s Note: This story originally appeared in Volume III of B.H. Magazine. For access to future issues, subscribe here.

How much are you willing to pay to smell good?

Those of a more philosophical bent might reply by asking: “Define good.” But perhaps US$1.5 million will suffice for those who occupy a more rarefied financial stratosphere.

In 2018, French fragrance house Morreale Paris launched, what they claimed to be, the world’s most expensive perfume. Part of…