Rolex Land-Dweller turns rumour into revelation

If you told me last month that Rolex would be revealing a new Oyster Perpetual Land-Dweller at Watches and Wonders Geneva, I would have expressed polite scepticism. Now, add on an avalanche of leaks on the same news and I would have laughed in your face. Well, the joke is on me because there is indeed a new Land-Dweller in the mix and virtually everything about it is as promised by the leaks. Is this genius publicity or a happy accident? We will never know, but who cares…