What’s behind Buzzballz – Gen Z’s favourite alcopop?

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The first time I clapped eyes on the ready-to-drink cocktail brand BuzzBallz was about 18 months ago in my local corner store. The brightly coloured, spherical cans – £4.50 each or two for £8 – were stacked in the chiller alongside bottles of blue WKD and Jacob’s Creek and tins of Jack Daniel’s and coke. They had names like “Strawberry ’Rita” and…