After Nearly a Decade, the Iconic Air Jordan 4 ‘White Cement’ Is Finally Returning

What makes a sneaker great? Is it a design, a colorway, a moment? Is it the right person wearing it at the right time when the right people are looking? Is it just a really good ad campaign? Truth be told, it’s all of the above. Designers can twist their brains into pretzels trying to craft a shoe that will resonate with the masses—but the fact is, some things you just can’t plan.

For instance, when Tinker Hatfield designed the Air Jordan 4 way back in 1988 (the shoe debuted in ’89)…