How to Make the Bourbon Cocktail

In the cocktail universe, the Seelbach is singular. It is in a class by itself.

We don’t mean that in a good way. It’s not singular in the way it looks (like a red French 75) or the way it tastes (like a bourbon Champagne Cocktail) but in its identity, the origin story for which it has received so much of its attention, which is singular because it is—to an extent that is unique in the cocktail world—total and complete horseshit.

The story goes like this: The…