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The self-proclaimed first crypto-native luxury brand, 9dcc, is shutting down.
The brand’s anonymous founder, Gmoney, announced the news in a post on X Tuesday and said the company would wind down operations at the end of the month.
“Despite strong brand recognition and community engagement, we were unable to overcome the macroeconomic headwinds in consumer Web 3 and global luxury retail softness,” Gmoney wrote in the post.
The brand launched in 2022, not long after the bursting of the…
