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HomeBusiness NewsHailey Bieber’s ‘glazed donut’ is a $1.5 billion gamble

Hailey Bieber’s ‘glazed donut’ is a $1.5 billion gamble

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Celebrity beauty is back.Elf Beauty last week agreed to buy Hailey Bieber’s Rhode, whose trademark look is its glossy, dewy skin, for $US1 billion ($1.5 billion).The fast-growing US cosmetics company is paying a punchy price for its donut glaze. It must continue Rhode’s pace of expansion,…


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